The mod8 story

The MOD8 world takes its first steps…
Marcel Maudouit sets up a company in Bordeaux aiming to change the concept of children's footwear to respect the anatomy of their feet.
The company sets up a second production site in line with its growth.
MOD8 gets a makeover with a new visual identity.
MOD8 wins the Escarpin de Cristal prize in the best children's brand category.
MOD8 joins Royer group, European footwear leader in selective and mass distribution.
Keen to meet customers’ new demands, Mod8 reinforces its brand strategy with a bold and modern stance.

Mod8 forges a new identity as a trend "catcher", inspired by Streetwear & Sportswear codes, the centre of gravity of junior fashion. The brand thus proposes a trendy collection, with urban influences, combining decorative details and finishes at affordable prices.

This new positioning is accompanied with a new visual identity: a new logo that breaks with graphic codes, with an innovative stance. Slanted (to create a young and dynamic look), the background of the letters recalls urban stencils or tags. The new positioning, new logo and new collection of “Mod8, Catch the trends” is ready to discover this Autumn-Winter 2017.